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Technology Review: Golden Age for Online Films:
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Though it may not have altered a single person’s vote, This Land, a hilarious online animated film from an outfit called JibJab Media, spawned a cottage industry of digital movie Fellinis hoping to make their mark in the nascent world of online short films. In the process, these films revitalized an online segment that many had abandoned in the last few years. Thanks to the prevalence of low-cost video editing software, high-quality home video cameras, and the increased adoption of broadband, coupled with high-traffic, high-interest events such as a presidential election, the short film is experiencing a renaissance. “We have a very fervent and prolific audience,” says Blair Harrison, CEO of iFilm.com, a leading online film site.
What makes them work? Do they work effectively, other than as entertainment? Emerging as a genre? Used by the left most effectively?
